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       Javi Baranano





The industry is all too often wrong.

Let’s talk about Google and GoPro. In mid-2014 a Parisian engineer from Google, David Cox, went to Mountain View to show Clay Bavor the first sketch of what would be the “Google Cardboard”.


What David introduced to Clay was a low-cost Victorian stereoscope. A few months later 5 million of this device were distributed all over the world.

Suddenly there was a great interest in panoramic photography… there were even those who called it: Virtual Reality Photography.

jumpBut Google had other plans, their interest was not in photography but in video. And they hid a secret, stereography. For this they created the project “Google Jump” A RIG that with its 16 cameras must make 360º stereoscopic videos. They said it was “Open Source” but in the end you had to go through its cloud.

No one wanted to stay out of what promised to be a new standard and many companies followed Google.


GoPro had to go into business and did so without respecting international patents. He put 6 cameras into a cube and called it GoPro Omni.

To present a complete solution they were forced to acquire a  stitching soft, and acquired Kolor, a French company located in the Alps, manufacturer of panoramic software for photo, video and virtual tours.

gopro_fusion_360_05_ad_l-2.jpgAnd the GoPro fusion appeared, with two “fisheye” back to back lenses and an internal stitching system, imitating the Ricoh Theta. They mistakenly thought that Kolor was no longer necessary and was gobbled up and removed from the game board. It was a great loss for panographers all over the world.

The fusion surprised, and similar cameras soon appeared in every corner of the planet. And so the stereography was diluted… and we began to use the VR Gear, to see flat photos and flat videos.


But what happened in the professional market?

P3.1.pngLet’s go back to Google. One day without notice, Google decided to replace GoPro by Xiaomi and Jump was called YiHalo. More of the same, again 16 cameras, some more FOV and Genlock without permission from SONY.

Finally the project was closed in mid 2019 and they told their customers that instead of the “Cloud”, they could use Mistika VR, a soft from a Spanish company called S.G.O.

But before this a lot more had happened. All VR stereoscopic video camera projects had succumbed. I will mention Nokia OZO, Jaunt, and Lytro.


     nokia-ozo2         jaunt-one-vr-camera.jpg          Lytro.jpg

Due to the difficulty of creating good quality 360º Stereoscopic videos, Google took a step aside and presented VR 180º. They screwed up again! A few VR 180 stereoscopic cameras appeared, intended for the “prosumer” market, but the initial essence had been lost: the VR 3D 360.


These days.

There are only two 360º video cameras that we can truly consider stereoscopic, the Vuze and the Samsung 360 round. But for some indeterminate reason, they have not yet reached the market penetration they deserve. Maybe it’s because we’ve gotten used to seeing flat images… a big mistake. 

The other VR video cameras use a cylindrical construction, and mount six or eight lenses. At the photographic level they use the stereoscopic capture technique called “rotational”.

61GjuaGfyiL._SY355_.jpg           sm-r260_004_l-perspective_black



And what happened to the 360º stereoscopic photography?


Two-axis Stereoscopic capture system, based on Nodal Ninja, Mecha E1, by;  J.Baranano.

Nothing, absolutely nothing. No company in the world cared about omnidirectional stereoscopic photography. Not Sony, not Samsung, not Nikon, not Canon, not Fuji said anything about it. 

All the work done around omnidirectional stereoscopic photography was done by freelance photographers.

Recently a U.S manufacturer of nodal heads, named “Nodal Ninja” dared to take a step forward and presented the first RIG´s specifically designed for this purpose.

Omnidirectional stereoscopic photography using DSLR´s cameras is not easy, it is a luxury product, only within reach of photography professionals. 



In order to socialize the technique and make it popular, it was necessary to find a more accessible, simpler and cheaper system.



 A perfect result without complications and at the touch of a button, this is Sterimathic.

esterimathicSterimathic comes to the market in a stage of full evolution/revolution. Matterport has lost its protagonism by changing its algorithm and accepting 360º cameras. And dozens of “Cloud” platforms are appearing to host the virtual tours, even Ricoh has created its own cloud.

Now a decision has to be made:

Who will be the first company in the world to offer Stereoscopic Virtual Tours?    Will it be Matterport?    Will it be Ricoh?    Will it be Insta?

Who wants to be first?

J. Baranano. (D.O.).





Sterimathic is the final conclusion of four years of uninterrupted and daily work.  An easy and simple system that allows you to make stereoscopic panoramas at the press of a button.

The 360º stereography has arrived!



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J.Baranano & Wife.  (Orlando, FL, 2018)